QuinStreet CEO Identifies Recession Winners and Losers at LeadsCon 2009

Foster City, CA (PRWEB) July 14, 2009

QuinStreet, Inc. CEO, Doug Valenti, was a featured speaker on the State of the Industry panel at LeadsCon 2009 in Las Vegas on May 4. Valenti offered a valuable perspective into the online lead generation industry. At the helm of the industry’s leading performance marketing and media firm for the past decade, Valenti has a deep understanding of trends in online marketing.

“No business is completely immune from the current economic climate, and there are many segments of online marketing that are negatively affected by current economic weakness,” Valenti said. “But, performance marketing on the Internet is one of very few industries continuing to grow overall. Looking to the future, we see a cause for continued optimism and a long term growth chart that is very much up and to the right.”

Valenti projects potential winners in the months ahead, predicting companies with heavy reliance on media for customer acquisition, such as NetFlix, are likely to capitalize on declining display ad rates. Other businesses likely to succeed in online marketing are companies whose value proposition is based upon saving consumers money.

“We are seeing a lot of shopping online for cost savings on essential products and services,” Valenti said. “It’s not a surprise that coupon sites have achieved revenue increases approaching 40 percent this year.”

Other categories of business likely to grow in the current market are non-discretionary products and/or services. Medical and health related products and services are holding up very well in online marketing campaigns, Valenti noted.

On the other hand, Valenti anticipates continued market softness for businesses promoting discretionary purchases, especially large items such as automobiles and homes, as consumers continue to delay making big ticket purchases.

“Purchases that require consumers to access bank credit or home equity are facing particular challenges at this time due to tightened credit and reduced home equity values,” Valenti said. “Many remodeling and home improvement projects are scaled back due to financing constraints.”

Bank related offerings, such as credit cards and mortgages, are unlikely to see significant growth in the near-term due to problems with their balance sheets and with securitization markets. Banks with strong balance sheets may succeed in attracting new customers, particularly for refinancing, Valenti noted.

The LeadsCon 2009 State of the Industry panel was moderated by David Carlick, Director, ReachLocal, Inc., and featured Valenti along with Ross Sandler, Senior Analyst Global Internet & Media Research, RBC Capital Markets; and Michael Zeisser, Senior Vice President, Liberty Media Corporation.

About QuinStreet, Inc.

QuinStreet, Inc. has been the leader in performance marketing and media online since 1999, consistently delivering the right leads at the right volume to thousands of industry-leading clients.


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Total Mortgage Identifies Key Trends in the Mortgage Marketplace in 2011

Milford, CT (PRWEB) January 12, 2011

Total Mortgage Services, LLC, a leading national mortgage lender featuring some of the lowest mortgage rates available, today highlighted five key trends likely to impact the mortgage industry and housing market in 2011.

The mortgage and housing markets continue to be impacted by the housing crisis, which has fundamentally and permanently altered these businesses, commented John Walsh, President of Total Mortgage Services. In 2011, we expect the mortgage and housing markets to continue to undergo rapid changes. However, those who are able to rise to these challenges and opportunities will be able to survive and prosper in the new year.

2011 Mortgage Industry Trends

Quality mortgage brokers will survive and remain relevant: Mortgage brokers, who are committed to extensive product knowledge, ethical behavior, and the highest levels of customer service, provide significant value to borrowers throughout the mortgage process. Without the mortgage broker, competition amongst lenders will diminish. Mortgage brokers have the ability to shop for the best rates and products at a variety of mortgage lenders. This allows individual borrowers to obtain access to a wide array of products and rates. It also creates competition between lenders that benefits borrowers through lower rates and better products. The many benefits that brokers provide to borrowers help to ensure their continued relevance in the competitive mortgage industry.